I have demonstrated results-based success by ideating and executing public relations campaigns that elevate brand awareness and c-suite executive visibility through earned media, content creation, speaking and award opportunities, & more. I compile and decipher client-focused analytics into meaningful data that positively impacts the bottom line.
Is it a job for PR? Then it is a job for me.
From a weeklong segment series on The Drew Barrymore Show to a feature in a local paper, I know how to find the story and get journalists interested.
I believe in curating relationships and staying on top of the news. Since 2007 I've built relationships with hundreds of journalists and consistently found a way to keep my clients in the p
From a weeklong segment series on The Drew Barrymore Show to a feature in a local paper, I know how to find the story and get journalists interested.
I believe in curating relationships and staying on top of the news. Since 2007 I've built relationships with hundreds of journalists and consistently found a way to keep my clients in the press.
Some recent earned media successes include TODAY, Gourmet News, Martha Stewart Living, Franchising USA, Wall Street Journal, and The Spruce.
Writing is my passion and I love to string words together in all forms be it press releases, blog posts, bylines, executive bios, and more.
For decades I have been fine-tuning my writing style and adhere to all brand style guides in order to create compelling content that tells a unique story.
Writing samples are available upon request.
SO WHO IS SARAH O-G?
Hi! I'm Sarah aka a PR pro and copywriter with nearly two decades of experience in national consumer, trade, franchise, and B2B PR success for clients ranging from Fortune 500 to local businesses. From media relations and media training to social media management and execution to in-depth research and everything in between, I am a gal-of-all-trades and can help with every PR or copywriting project.
Public Relations & Campaign Management
- Campaign Curation: I spearhead national and local PR campaigns for Fortune 500 companies and small businesses, driving significant brand awareness and visibility for C-suite executives through strategic media placements and targeted content.
- Earned Media Always: I consistently secure earned media in top-tier outlets such as The Wall Street Journal, Martha Stewart Living, Entrepreneur, and The Spruce, elevating client profiles in competitive industries. Need examples? For one cookware client I helped secure over 500 pieces of product coverage in one calendar year, for a residential cleaning services company I helped secure over 300 pieces of thought leadership coverage.
- Super Strategic: I develop and execute integrated PR strategies across multiple platforms, including media relations, social media, speaking engagements, and awards submissions, resulting in heightened brand awareness and customer engagement.
Media Relations & Analytics
- Consistent Contact: I’ve built and maintain a robust network of media contacts, cultivating strong relationships with journalists and influencers to secure impactful media coverage.
- Actionable Insight: A research nerd at heart, I transform complex analytics into actionable insights, using data to inform and enhance public relations strategies that directly impact clients' business goals.
- Find the Story: I proactively identify and pitch compelling stories, ensuring consistent media coverage and maximizing clients' presence in key outlets.
- Media Training: I provide media training to clients, preparing executives for interviews and public appearances to ensure consistent messaging and strong media presence.
Copywriting & Content Creation
- Crafted Content: I create high-impact content including press releases, blog posts, articles, and speeches that align with client goals, enhance brand messaging, and further thought leadership. I have a knack for being able to write within the brand’s voice. Small brand without a solid voice yet? Don’t worry. I can create that too.
- Awards & Speaking: I regularly develop persuasive copy for award nominations and speaking opportunities, positioning clients as industry leaders and driving recognition in prestigious awards programs. Some recent awards I’ve helped secure on behalf of clients include The Anthem Awards, Inc. Female Founders, and Entrepreneur Franchise 500.
Client and Agency Collaboration
- Client Communication: I work directly with clients to develop tailored PR strategies that align with their business objectives, resulting in long-term partnerships and measurable success.
- Team Player: I collaborate seamlessly with agency teams, acting as an extension of internal staff to provide PR expertise for short- and long-term projects, filling in gaps as needed for greater efficiency and results.
Social Media & Digital Strategy
- Stay Social: I manage and execute social media campaigns, amplifying client messaging, engaging audiences, and enhancing online presence to complement broader PR initiatives.
- Perfect Partners: I identify and coordinate targeted partnerships with influencers, media, and other brands to help further client goals and increase visibility.
Want your brand name out there? Are you with an agency looking for some short or long term support? Let’s connect.